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In modern society where smartphones have become popular, apps have become an indispensable part of our lives.
While new apps continue to be born every day, there are not many apps that continue to succeed, and you may be forced to terminate the service due to intensified competition with similar services, poor revenue, and insurability to keep up with technological advances. Because there is fierce competition in the mobile app market, in order to gain an advantage in the market, it is required to grasp the needs of users and develop high-quality and original apps. And even after development, it is important to operate optimally through effective updates, management, and analysis, and "App Store Connect" and "Google Play Console" are active here. It's a tool.
This time, we will explain what kind of services and how they will be used for "App Store Connect" and "Google Play Console" which are indispensable for mobile app development. . It is especially important for those who want to develop mobile apps, so please take a look.
In addition, if you read past blogs about the development of iOS apps and Android apps, and JIITAK's service introduction page for mobile app development, you will understand more.
▶︎Past blog: [Introduction to iOS application development] Easy-to-understand explanation from basics to application
▶︎Past blog: [Introduction to Android application development] Easy-to-understand explanation from basics to applications
▶︎Service introduction: Mobile app development
App Store Connect is a web-based portal for iOS app developers and sellers provided by Apple that is a tool for uploading and managing apps created by developers to the App Store. . If you register as a member of the Apple Developer Program, you can upload, submit, and manage your created apps to the App Store from the App Store Connect page. Specific examples of what you can do with App Store Connect are as follows.
・Creating a product page
・App distribution management
・Confirmation and tracking of earnings
・Management of replying to user reviews, etc.
・App pricing
・App review
・Version management
・Invitation of users for product testing
Google Play Console is a web-based portal for Android app developers and sellers that supports app distribution. When you get a Google Play developer account, you can use the Google Play Console to use the various features and tools necessary to manage and distribute their apps. . Specific examples of what you can do with Google Play Console are as follows:
・Creating a product page
・App distribution management
・Confirmation and tracking of earnings
・Management of replying to user reviews, etc.
・Distribution of push notifications and promotions
・App pricing
App Store Connect and Google Play Console are provided as management tools for app distribution as mentioned above. Below is a summary of their similarities and differences.
・Version management of the app
Developers can manage multiple versions of the app, such as releasing new versions of the app or deleting old versions.
・Analysis tools
Developers can analyze performance, such as grasping data such as the number of app installs and revenue, and evaluating app results. In addition, it also provides a function for developers to maximize revenue by taking advantage of in-app purchases and advertising revenue.
・Communication with users
Users can leave feedback and ratings on the app, such as reviews and inappropriate content reports, and developers can look at that information and respond appropriately. By actively responding to user reviews and feedback and solving problems and improving them, you can expect to improve the quality of the app and improve user satisfaction.
・App provider
App Store Connect is provided by Apple and is used for distribution of iOS and Mac apps. On the other hand, Google Play Console is provided by Google and is used for distribution of Android apps.
・Usage fee
In order to use App Store Connect, you need to register for the Apple Developer Program and pay the annual fee. On the other hand, you can use the Google Play Console for free, but you only need to register once to register for the Google Play Developer Console.
・Examination process
App Store Connect has strict screening standards, and submitted apps are reviewed by humans and then published on the App Store. On the other hand, most apps are automatically released in the Google Play Console, so it can be said that the review criteria are moderate compared to the App Store. However, if security issues or inappropriate content are detected, we may take measures to suspend or delete the app.
App store refers to a place where you can download apps. Companies that make smartphones and tablets and companies that make OS provide app stores for their products.
Here, we will introduce representative app stores other than Google Play stores and App Store. In addition, since the only platform for iOS apps is the App Store, the following are for Android apps.
Amazon App Store
・Provider: Amazon
・Devices used: Amazon devices (Kindle Fire tablets, etc.)
・Platform: Amazon Developer Portal
Samsung Galaxy Store
・Provider: Samsung
・Used devices: Samsung devices (Galaxy smartphones, tablets, etc.)
・Platform: Samsung Seller Portal
Huawei AppGallery
・Provider: Amazon
・Devices used: Amazon devices (Kindle Fire tablets, etc.)
・Platform: Amazon Developer Portal
The app store has various roles, not only the "role of the app provision location" to install the app. Together with the contents so far, we will summarize it below:
・Quality control of the app
The app store is responsible for reviewing and releasing applied apps and providing users with reliable apps. We will establish standards for the quality and security of apps and approve only apps that meet those standards. In addition, we can provide users with a better app experience by providing app version control and updates.
・Providing opportunities for monetization
The app store provides opportunities for developers to earn revenue by providing paid apps, billable apps, apps that display advertisements, etc. By collecting a part of the sales, we will return a part of the revenue to the developer while covering your own operating expenses.
・A place for communication between developers and users
The app store is a place where users can review and evaluate apps and report inappropriate content, and through this communication field, developers can provide users' opinions and feedback. You can receive it. By doing so, developers can improve the app, fix bugs, add new features, and strive to improve user satisfaction.
・A place to spread the value of the app
The introduction page that appears when you search for an app that you edit in App Store Connect or Google Play Console is a very important page that determines whether or not users install apps. Su. In addition, evaluations from other users can also be viewed, and it will be a place to spread value together with service overviews.
In this way, the app store plays an important role in providing apps that users can use with peace of mind. Apps with security and quality problems will not pass the review, and measures will be taken to suspend or delete apps that are reported as inappropriate content, so users can use the app with peace of mind. In addition, app stores also provide developers with opportunities to spread their apps and earn revenue.
Although it varies somewhat depending on the portal, you can obtain and confirm important data for operating the following apps through dashboards and analysis tools, which is thought to be useful for analysis.
・Number of installation/uninstall
You can show the number of times each and grasp the popularity and growth rate of the app based on these data.
・Number of impressions (number of views)
Since you can see the number of times the app is displayed, the more times the display, the more users can expect to be interested in the app. By increasing the number of impressions, you can evaluate the visibility and promotion results of the app.
・The number of users who reserved the app before delivery
Indicates the number of times the user made a reservation before the app was delivered. This data is an indicator that measures how much interest is gathered before the release of the app. The higher the number of reservations, the higher the expectation of the app.
・Number of downloads caused by reminders, push notifications and events
Indicates the number of times the user has downloaded the app due to reminders, push notifications, and specific events.
・Purchased users
It shows the number of users who made purchases and purchases within the app, so you can grasp the profitability of the app and the purchasing behavior of users.
・Number of sessions (number of accesses and visits)
It shows the number of times the app was opened and the number of times the user used the app. This allows you to understand the user's activity and the frequency of use of the app.
・Number of conversions (number of users who have achieved specific goals and actions)
Membership registration in the app, use of specific functions, click on advertisements, etc. For example, after clicking on the advertisement that appeared in the app, if you take actions that are considered as an achievement for advertisers such as product purchases, this number will increase. This allows you to evaluate the achievement of in-app goals and marketing results.
By using app store analysis, you can improve efficient apps for the following reasons.
・Creating revenue
Through the analysis of the app store, you can grasp the user base and trends and make improvements according to demand.
・Communication with users through reviews and feedback
By responding to user reviews and reports, developers can give peace of mind and trust not only to users who wrote reviews but also to users who visit product pages.
・Understanding the conversion rate
By using analytical data and grasping the trends and behavior patterns in the user's app, you can grasp which functions are popular and which screens the user is leaving. By doing so, you can improve the design, UI/UX, functions, etc.
・Understanding the competition rate of the market
You can also browse apps from the same category and competitors in the app store. You can analyze the features and success factors of competing apps and get tips to improve your own apps.
・Planning of marketing strategy
Using the analysis data of the app store, you can grasp the attributes, preferences, download trends, etc. of the target users. Based on this, you can develop marketing strategies and develop effective advertising and promotional activities.
According to the survey results on Forrester's app store, it is reported that the percentage of respondents who answered "searched in the app store" when downloading the app was 26%. ( Source: "Your Guide To Mobile App Success")
Recently, many of you may have heard the term ASO (App Store Optimization). ASO means app store optimization and refers to improving the awareness of apps in the app store. Many users use the search function in the app store and download it, so by being displayed at the top of the search results of the app store, it is more likely to attract users' interest and install it. Then, how to raise awareness in the app store is also important to increase the user engagement rate (reacting percentage).
In order to survive in the mobile market where fierce competition is unfolding in the modern society where smartphones have become popular, we will not only develop apps, but also "App Store Connect" and "Google Play Console. It is important to thoroughly analyze the market value of the app using tools like le. And by using it for app improvement, monetization, marketing strategies, etc., it is thought that the app can evolve in a better direction and provide users with apps that will love for a long time.
JIITAK is constantly working on advanced technologies and updating technologies and knowledge for better product development. We will respond to development from idea creation to strategic design, value verification, development and operation. If you have any problems with product development and operation, please contact JIITAK once!
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